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Paula Abdul, SAM'S CLUB Team Up to Offer Innergy Jewelry Line to Masses

Jun 3rd, 2004


Paula Abdul, SAM'S CLUB Team Up to Offer 'Innergy' Jewelry Line to Masses

Paula Abdul's INNERGY Jewelry Line


The Innergy Paula Abdul jewelry line debuting at SAM'S CLUB will include diamond pendant necklaces with inspirational messages engraved on small tags. This dice pendant features a tag with the phrase, "Take a Chance. Roll With It."


First designs from American Idol Judge Available at and
Club Locations Nationwide

BENTONVILLE, Ark., June 3 /PRNewswire/ -- Millions aspiring to chase their
dreams -- and also snag the hottest jewelry trends -- can now be inspired by
the encouraging words and trendy style of American Idol's Paula Abdul without facing the curt criticisms of Simon Cowell. SAM'S CLUB today announced it has teamed up with Paula Abdul to sell to consumers nationwide her 'Innergy' jewelry line, which Abdul has given as gifts this season to American Idol semi-finalists and winner Fantasia Barrino.

Abdul says she first created the collection to provide a reminder to
American Idol contestants that finding and maintaining energy and peace within oneself provides the strongest foundation for success in life.

"I wanted to give these brave kids -- and now everybody -- something that
reminds them that regardless of the harsh criticism they face, they must
constantly tap into their own power and talents," Abdul said. "All of us have
the ability to follow our hearts and achieve our goals, and I want my jewelry
to give people inspirational messages that they can touch, see and feel."

SAM'S CLUB's initial offerings of "Innergy Paula Abdul" will include several diamond charm pendants accompanied by inspirational messages engraved
on small tags that reflect the spirit of the collection, such as the pendant
given to Idol Fantasia Barrino following her win this season. Abdul presented
Barrino with a flawless diamond stone with the word "Flawless" etched into an
accompanying tag, along with a gold nugget and diamond charm with the
engraving, "No stone unturned to find the diamond in the rough."

Necklaces will begin retailing at $287 and each charm will contain
1/4 total carat weight of diamonds. Select styles will be available at clubs
nationwide by August, and all styles can be pre-ordered online now at

Also available for the first time are replicas of bracelets Abdul gave to
this year's 32 Idol semi-finalists. The fashion bracelets are made from
stainless steel and rubber and feature 18 carat gold accents. Bracelets are
slated to be sold in club locations in late July and will range in price from
$65 to $75. Consumers can pre-order bracelets now online at

"I was careful to design the pieces so that they would appeal not just to
teenagers, but to everybody -- in all walks of life and in all age groups,"
says Abdul. Abdul has partnered with Chad Haggar of Smolensk Diamond USA to manufacture the line.

She says she chose SAM'S CLUB as her debut retail partner because it is a
retailer that offers high-quality products while also keeping items accessibly

"SAM'S CLUB is without question in business for small business. However, a
key tenet of our core business philosophy is also to meet our members'
personal needs by offering a wide selection of treasure hunt items," said Dee
Breazeale, vice president and divisional merchandising manager of jewelry,
SAM'S CLUB. "Entrepreneurs will find essential items for their businesses
along with the hottest products at terrific values. 'Innergy Paula Abdul'
further expands our selection of stylish, high-quality jewelry pieces offered
at affordable prices, and we're very exited to be working with her on future
items for our clubs."

Abdul will appear in Bentonville, Ark. this week to kick off the Innergy line with SAM'S CLUB associates.


SAM'S CLUB (, a division of Wal-Mart Stores, Inc.
(NYSE: WMT), is the nation's largest warehouse chain in the United States
serving small business owners and operators. The purchasing agent of choice,
SAM'S CLUB provides every day low cost to more than 46 million entrepreneurs and consumers.

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