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Paula Abdul Announces ProfilePRO - The New Customized Hair Care System - To Debut On StarShop

Jun 17th, 2015

NEW YORKJune 17, 2015 /PRNewswire/ -- StarShop, the new celebrity-driven m-commerce app founded by pioneer of "As Seen On TV" and original Shark Tank judge, Kevin Harrington, debuts its exclusive offering of ProfilePRO, the first customized hair care system, presented by StarShop celebrity spokesperson, Paula Abdul. For a limited-time only, StarShop users are able to receive a free personalized ProfilePRO travel-size set of shampoo and conditioner via the StarShop mobile app.

"With the StarShop app, I can find all of my favorite items whether I am looking for clothing and accessories or innovative hair care, everything is available from the palm of my hand," said celebrity spokesperson Paula Abdul. "ProfilePRO's easy customization process has allowed me to finally find a shampoo and conditioner that is unique to me and my hair."

"To mark ProfilePRO's availability on StarShop; 50,000 completely customizable travel-size sets, valued at $15 each, are being offered initially for FREE on the StarShop app." said Marvin Segel, Executive Vice President of Business Development, StarShop. "We have already seen tremendous success and I am extremely proud of my father, Joseph Segel and the entire ProfilePRO team."

In response to consumer demand for customization, ProfilePRO developed the first customizable hair care system for men and women, tailored to serve consumers with almost every type of hair and hair condition. To select the right formula for each person, ProfilePRO asks a series of five key questions based on hair type, hair texture, hair behavior, and scalp condition.  Each customer also selects their preferred scent and has the option to include a personal name to appear on the bottles.  Full-size bottles will be available for sale shortly on the StarShop app.

To receive a FREE ProfilePRO travel-size set of shampoo and conditioner, download the StarShop mobile app available via the iTunes App Store and Google Play.

Press Contacts:  
Joanna Cella/Emily Kjesbo  

About StarShop: 
StarShop ( is a new and innovative celebrity-driven m-commerce app, founded by Kevin Harrington which utilizes celebrities to present, demonstrate and describe various consumer products in categories spanning fashion, beauty, home, food, fitness, and electronics, via exclusive, entertaining video content created by six-time Emmy Award winning executive producer,Terence Noonan. Consumers will be able to take immediate action to purchase while watching video demos with their favorite stars. Several top celebrities like Nicole Richie, Nicki Minaj, Adam LevinePaula AbdulEli Manning, as well as many more will all be launching their brands on the platform. The celebrity-curated marketplace is available for download in the iTunes App Store and Google Play.

About ProfilePRO: 
ProfilePRO®, is the first and only individually customized hair care system. The innovative system was co-invented by Florida entrepreneur Jodi Dery and QVC Founder, Joe Segel.   It was then refined by an elite team of highly skilled cosmetic chemists in Italywho have developed hair care and skincare products for several of the top name brands.  The formulas were all tested and further refined by Dery at her award-winning Cloud 10 Salons in Florida, as well as previewed by over 3000 licensed hair stylists in Pennsylvania. Through this collaboration, ProfilePRO® was able to develop the ideal combinations of top-quality ingredients, free of sulfates and parabens, to produce outstanding results for each different hair profile.  Because of the extreme degree of personalization, the ProfilePRO® system is sold exclusively through online websites, the first of which is the company's own website and through the StarShop app. Sign up for ProfilePRO® at

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