Press Release

PAULA ABDUL AND DNA STUDIO INTRODUCE “CARDIO CHEER”

“Get yourself that cheerleader body – then show it how to move!”

LOS ANGELES (November 18th 2005) – Inspired by her career start as a Laker Girl, famed singer / dancer / choreographer and “American Idol” celebrity judge Paula Abdul has created a fitness sensation – a high-energy, fitness focused comprehensive cheerleading program.

For girls of all ages who dream of making the squad, improving their dancing, or claiming a leaner, stronger, toner body, Paula offers the five-disc CARDIO CHEER series to help those dreams come true.

Working with Century City-based production and marketing company DNA Studio, Paula has brought together a Cheerleading All-Star team to not only show girls essential cheerleading moves, but more importantly, how to move.

Today, over four million bright-eyed young athletes seek the spotlight of dancing and performing, but only a few hundred have what it takes to reach the ultimate level, to become professional cheerleaders. Now four of these stars from the NFL and NBA ranks join Paula to train, motivate and share their joy and passion with the next generation of America’s cheerleaders.

On the panel of “American Idol,” Paula calls upon her expertise to judge the latest in talent; with CARDIO CHEER, she shares that expertise to help shape it, strengthen it and inspire it. In this five-disc series, aspiring cheerleaders are offered for the very first time a package that shares the training techniques, skill drills and dance moves of the professionals. It’s everything needed to tighten the body, increase vertical jump and flexibility, stylize dancing and add to one’s power.

Currently in post-production, this inspiring DVD series was shot in HD at the Warner Studios Back Lot with a neighborhood feel in tribute to all the homes across America housing cheerleading dreams.

This complete set will be released this holiday season and sold exclusively by DNA Studio through the web (www.cardiocheer.com) and a dedicated call center at 1-877-24-CHEER.

Chris Gibbin, DNA Studio COO and executive producer of CARDIO CHEER, says, “Millions of girls are devoted to their cheer squads and to improving their performances, but no one had ever provided them with the complete package to let them know what it really takes to reach their personal best. Now they can hear it straight from Paula and the pros themselves.”

The Denver Broncos’ Candice Jones, one of the series’ four stars, agrees. “I only wish that when I was younger there could have been a mentor to give me direction and encouragement. But now, working with Paula on CARDIO CHEER, I get to use my experience to help others reach their goals.”

The first five discs of the “How To” CARDIO CHEER set address a different facet of the cheerleading challenge, incorporating a primary twenty minute workout, a focused five-minute workout and finishing strong by breaking down an original 1½-minute dance routine.

“This DVD series is not just for Cheerleaders, it’s for anyone who has sprit!" said Matti Leshem, Executive Producer of the series.

DVD SYNOPSIS

Disc One: STRETCH. The Denver Broncos’ Candice Jones gets right to work on your flexibility and balance. By lengthening your muscles and targeting your breathing, this disc prepares your body to deal with anything you might throw at it. It’s a great routine to do before or after any of the other four work-outs.

Disc Two: POWER. Traci Swain leads you through a challenging routine to develop the explosiveness that can only come from leg strength. Never forget that cheerleaders are athletes, so put your athleticism to the test then celebrate with a choreographed dance routine taught by this New York Knick.

Disc Three: MOVES. Also from the Denver Broncos, Renee Herlocker puts the emphasis on making clean, sharp movements while keeping a smile on your face. From basic claps to lunges, from the High V to the Low V, dagger position and reaches, your moves will sparkle with the assurance of a pro.

Disc Four: JUMP. Candice Jones of the Denver Broncos is back, and this time she’s armed with a bench and jump rope to put you through a range of physically demanding leg sets. Ramp up those old school jumping-jacks to performance levels and feel the burn. It’s time to put some air in your dance routines.

Disc Five: ENDURANCE. Lindsay Rosenberg won’t say quit, and after this cardiovascular work-out using jump ropes and hand weights, you won’t have to either. The leg lifts alone will separate the cheer-hopers from the cheer-leaders, so get ready to go four quarters with this Los Angeles Clipper.

About DNA Studio

Founded in 1995 and with offices in Los Angeles, New York, Atlanta and St. Louis, DNA Studio is one of the advertising industry's top production and marketing companies. Their production arm was inaugurated in 2003 and is now producing several exciting titles in the direct DVD business.