Brüno is a 2009 British mockumentary comedy film directed by Larry Charles and starring Sacha Baron Cohen, who produced, co-wrote, and played the gay Austrian fashion journalist Brüno. It is the third and final film based on Baron Cohen's characters from Da Ali G Show; the first were Ali G Indahouse and Borat.
Gay Austrian fashion reporter Brüno Gehard is fired from his own television show, Funkyzeit mit Brüno (Funkytime with Brüno) after disrupting a Milan Fashion week catwalk (whose audience included Paul McCartney), and his lover Diesel (Clifford Bańagale) leaves him for another man. Accompanied by his assistant's assistant, Lutz, he travels to the United States to become "the biggest gay Austrian celebrity since Hitler".
Brüno unsuccessfully attempts an acting career as an extra on NBC's Medium. He then interviews Paula Abdul, using "Mexican chair-people" in place of furniture (Abdul goes along with everything, explaining how she aspires to help people, until a naked man, adorned with sushi, is wheeled into the room).
Abdul was unaware of the true nature of the production, and, during her interview scene in the film, sat atop a Mexican landscaper and was presented with food adorned upon a man lying down on a cart wearing nothing but a "sock" over his penis. Abdul told a radio interviewer that she was "scarred" by the incident.